Ethnolink approached Andelo and requested our brand and website design's service to help them redesigned their existing website. The challenge that we face was that their current brand identity did not have sufficient visual guidance. Therefore, Ethnolink extended our project scope to help them define their visual identity and then continued by revamping the new website.
Website is their primary digital presence and the initial touchpoint for their effort. Therefore it has to be consistent with all the brand identity. Consequently, we developed their brand visual identity prior to the website design. We create iconography, typography, illustration style guide to complete their existing brand guidebook. Afterwards, we designed the website mood board and presented them with three UI design styles to choose from. With the selected design, we completed a total of 15 website page design.