Case Study · SpeedFit

How SpeedFit kept 30 locations on brand.

We designed the key visuals and ready-to-use templates. SpeedFit's own team adapted them for every location.

“

Our franchisees are very happy with the quality and the speed of delivery. It's been an amazing experience.

Matej Varhalik
CEO & Co-Founder, SpeedFit
Matej Varhalik, CEO & Co-Founder of SpeedFit
The challenge

Each new location meant more design.

Requests from all 30 franchisees came through SpeedFit's head office, and its marketing team was designing everything itself. Every piece had to look like the same brand, at every location.

The solution

SpeedFit didn't have to chase the design.

Most months, we designed 20 to 30 pieces for SpeedFit: the key visuals for each campaign, and ready-to-use templates that head office approved. SpeedFit's own team then turned them into the versions and sizes each location needed. Its yearly campaigns, like the 8-week challenges, ran the same way.

We had one contact on every job and the same designers on the account, so the brand was learned once and every template started on brand. Head office briefed, approved, and moved on.

The result

Their team stopped designing from scratch.

SpeedFit's marketing team spent its time adapting approved templates instead of starting every piece itself, and every location carried the same brand, three years running.

Selected work for SpeedFit.

SpeedFit Week 2 Challenge meal plan on a tablet
SpeedFit Bring Your +1 referral flyer
SpeedFit website on a laptop
SpeedFit tri-fold brochure and open day flyer

Running one brand across many locations?

Book a 15-minute call. We'll look at your locations and your workload, and show you how your design work would run each week.

Andelo is a design subscription for Australian teams with steady design work. Plans start at $1,895 AUD a month for 30 hours, plus GST.

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